Tell us a little about yourself as a founder:

I’m a first-time, solo founder who got inspired to create the products that I wanted to use but couldn’t find. Everything we make at Kinfield is clean and recreation-ready, inspired by my outdoorsy childhood in Minnesota and all the fun outdoor weekends I have while living in California. It’s a delight to get to create products that make it easy for people to experience the joy of the great outdoors!

How did your business come to be?

I was packing for a trip to Yosemite with friends when I realized that I was still reaching for the same conventional outdoor products (dyed, lime-green aloe gel, and the same aerosol DEET repellent) that I had used on family camping trips while growing up in Minnesota. I wanted a cleaner, more modern alternative, but wasn’t able to find products that would work (while looking cute!)—and I wanted to build a more inclusive outdoor brand that was welcoming to people of all skill levels, backgrounds, and interests. Those two worlds combined to create Kinfield!

What makes your products unique?

Kinfield products are clean, recreation-ready skincare products for the outdoors—we like to say Great Essentials for the Great Outdoors. Our products are all Made Safe for People + Planet, which is to say that they are friendly to skin and the Earth, made sustainably, and of course—they actually work.

How has your business impacted you personally?

Building Kinfield has been the greatest privilege and hardest challenge I have ever had. Entrepreneurship swings from the highest highs and the lowest lows, so I’ve had to level up my self-care and personal wellbeing to keep up with the business as it grows. I truly believe that it is a privilege to get to build this brand and community, and I’ve learned so much about myself and the depths of my resilience along the way.

What is the biggest challenge you’ve faced as an entrepreneur?

Resilience. Everything can be solved—you just have to be willing to keep trying (and know when to rest, so you can re-charge and try again the next day!).

What’s next for you and your business?

We have our biggest launch ever on June 15, and this product has been in the making for more than 2 years—to say that I’m “excited” is an understatement. 🙂 We are also so thrilled to get back to in-person events this summer and will be kicking off a nationwide tour at the end of June. Big things are on the horizon!

One wellness trend you think is overrated:

If it makes you feel well, then nothing is overrated—do what makes you happy! One thing I tried that didn’t really work for me was daily supplements—just haven’t been able to get into them!

If you work out, what’s your favorite kind of workout?

Anything outside! I love a hike, outdoor yoga class, or even just a walk around the block. Fresh air makes me happy!

Shop Kinfield here and give them a follow on Instagram