The short version: In this Behind the Biz interview, Tayla Burke shares why she founded My Girl Wellness, a community for women, and its Love Your Guts gut health line.

Tell us a little about yourself: 

My name is Tayla Burke and I am the founder of My Girl Wellness and Camp Conscious. I created My Girl after years of feeling like I was missing a community and a safe space with zero judgement where women could come together to share experiences, spill secrets, and have REAL girl talk we are all dying to have – pretty much all the things we wish we knew or spoke about when we were younger: health & wellness hacks, sex and relationship tips, personal growth, mental well-being, bloating, hormone and cycle support, #vaginaproblems, & POOPING (yes, we all do it so why not talk about it!). The list goes far beyond but I’ll save that for you to experience on your own. My Girl is for women, by women, in support of women. She’s your BFF always ready to boost you up, hold your hand through tough conversations, and your place to always feel at ease to come as you are. My Girl is a space of mentorship, education, and community; a tool to help build your confidence, well-being and success. We want to see you win; because when you succeed we all succeed.

What makes your products unique and different?

Gut health can be complicated and confusing so my goal behind our Love Your Guts line was to find a way to make the vast information out there much easier to digest for the average consumer (get it? 😉 haha). When it comes to gut support, unfortunately the majority of products out there on the market are overwhelmingly misleading and ineffective. For example, did you know that 95% of probiotics out there fail to stay alive by the time they reach your stomach – essentially doing absolutely nothing for that precious bod of yours? Yes, I was blind-sided when I first learned that too. In order to pave the way in a new transparent direction, I joined forces with award-winning and world renowned formulation specialists that shared the same vision as me. Over the next year, we paired the common gut problems among women with the most effective and clinically studied ingredients on the market. Together we selected, developed and lab tested each product to ensure honest, highest quality, and results driven products women can depend on- products that I am proud to take each and every day that actually WORK.

How have your products had an impact on you personally?

 Launching our gut health line hits a special place in my heart after years of struggling with stomach issues that stripped me of confidence in my own skin and left me with constant discomfort and defeat. As a woman, there is nothing worse than feeling icky in your own body no matter how hard you try to overcome it. The bloat was real (every single day) but the sluggish-ness, brain fog, and lack of motivation is what really got me down. I am naturally a pretty upbeat, positive and energized person so my goal was to get back to that version of me! *Cue the creation of the Better Belly System. This simple 3 step system was formulated to fill a personal need but intended to help every other woman find hope and solutions to the problems we share together!

What’s next for you? 

Oh goodness, where do I start! I have so many big plans and dreams for the evolution of My Girl. We are already in formulation mode for our next product line hopefully launching at the end of 2021. I can’t quite spill on what that will be yet but let’s just say these products will help empower women to embrace their bodies and feel confident and comfortable in their own skin. We are also excited to jump back into Camp Conscious events (our experiential sister brand of My Girl) as the world starts opening up again and allowing us to safely socialize. We hope to get some great wellness events and possibly retreats on the calendar for 2021 – we’ll announce everything on our social and email to keep you in the know 🙂

One piece of advice for new entrepreneurs or anyone with a great idea.

Never forget your “why”. Even on the most challenging, defeating, and doubtful of days, if you stay true to remembering the “why” behind what you’re doing, it makes the “how” that much more bearable. One last tidbit to leave you with…direction is more important than speed.

If you’re interested in experiencing our Love Your Guts line for yourself, we’re treating you & your gut to 15% off your first order with code: Welcome15.

Shop My Girl Wellness here and give them a follow on Instagram

Quick answers

Who founded My Girl Wellness?

Tayla Burke, who also founded Camp Conscious. She created My Girl after years of feeling like she was missing a judgement-free community where women could talk openly.

What is the My Girl Wellness Love Your Guts line?

A gut health line made to make gut support easier to understand, developed with formulation specialists and lab tested, pairing common gut problems women face with clinically studied ingredients.

What is the Better Belly System?

A simple 3 step system from My Girl Wellness that Tayla created after years of her own stomach issues, to help other women find solutions too.

Keep reading: 3 Black-Owned Wellness Brands You Might Not Know About